SoleStride was a personal venture I pursued during two years of my undergraduate degree with the assistance of a few teammates. It detailed a health and fitness application that assisted runners in route sharing. With turn by turn navigation on these routes, it removed barriers to exercise, and ensured that runners never got lost. This idea was formed from my passion as a runner, and the inability to find new routes when in foreign cities and countries.
This process of SoleStride was a journey of self discovery and learning. I developed a drive for innovation and discovery and self-taught myself in skills such as prototyping, buying domains, forming LLC, writing a business plan and pitching to investors. I learn't how to conduct user testing with prototypes, and developed a deep appreciation for functioning applications! However these small victories were between the endless hours not knowing how to execute our next move, writing applications for various pitch competitions, and self teaching softwares. The end result was a clickable prototype that was supported by a website, branding package, some minimal funding, and connections to the entrepreneurial community in Ann Arbor and the surrounding areas. Throughout this project, we gained an enormous amount of material, thus below is a small snapshot of the journey.
Click here to read SoleStride's business plan.
As you can see above, there was a heavy emphasis on the branding and identity of the product whilst we were building it, and I will admit far too much time was spent on this before building and testing the product. However below are the animated wireframes that were presented at several pitches to explain the application. This prototype was very different from our starting prototype which had a black screen, and included far more features. After conducting user testings and realising that our app was not as efficient as we thought, and realising our users could not see black screens in the daylight, we altered our product accordingly. The old screens can be seen here.